Car news, sepcs, review and release date

Lexus admits that the premium German brands are invincible

Lexus GS Front View

Published at Monday, February 29th 2016, 04:00:59 AM by Leonard J. Martinez. Lexus.

Brands like Lexus or Infiniti rival emerged in the late 80s and early 90s with a goal landing on American soil to conquer the premium market. And the truth is that we both got to the point that Lexus was more than one consecutive decade as leader of premium US market although the Japanese tsunami of 2011 made them lose the lead.

In Europe we see how are you brands are little known. Compete against Audi BMW and Mercedes three very reputable brands. Lexus cars are as good or more of any of these three brands but the company does not have the same image and while everyone knows what represents a Mercedes many citizens not understood in cars not know where to place a Lexus. Maybe with Hyundai and Kia?

It is a sad fact but true and has even admitted Alain Uyttenhoven president of Lexus Europe. But that does not mean that since the Japanese are going to give up. Increasingly has a reputation and will continue working on better products to consolidate fourth place in Europe behind the German trio. Really from the current position of Toyota's premium brand to be slightly below the third there is much room for growth. Grab everything with a brand with only 25 years of experience would be complicated.

Lexus GS Interior
Lexus GS Front
Lexus NX Reviews
2015 Lexus NX For Sale

Also Lexus plays with his own strategy betting on hybrid mechanical while diesel engines are things of the past. It's a good philosophy but it certainly is not appropriate if you want to beat the Germans in volume but otherwise would talk about image. For the president of the company Lexus is already a mature brand which has come of age and is increasingly betting on passion and products that appeal to customers of the big three. The Lexus NX the latest model released is a clear example.

87 out of 100based on 208 user ratings
1 star 2 stars 3 stars 4 stars 5 stars

Tags: Lexus Europe. Lexus NX. Lexus cars. Lexus.

Lexus NX Interior2015 Lexus NX2015 Lexus NX Side ViewLexus GS Side ViewLexus GS InteriorLexus NXLexus GS WallpaperLexus NX ReviewsLexus GS For Sale2015 Lexus NX For SaleLexus NX Picture2015 Lexus NX USLexus NX Side ViewLexus GS 350 FLexus GS Rear ViewLexus GS FrontLexus GS F SportLexus GS Front ViewLexus NX Rear View

Comments are closed.


Recent Posts

Static Pages


About | Contact | Copyright | Privacy Policy | Term of Service | Topics | Sitemap

All graphics and other visual elements as well as any sign reproduced on the display products reproduced on the Website belong to their respective owners and users and is provided AS IS for your personal information only. Copyright © 2004–2017

Article Index: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z - 0 1 2 3 4 5 6 7 8 9
Gallery Index: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z - 0 1 2 3 4 5 6 7 8 9