Brands like Lexus or Infiniti rival emerged in the late 80s and early 90s with a goal landing on American soil to conquer the premium market. And the truth is that we both got to the point that Lexus was more than one consecutive decade as leader of premium US market although the Japanese tsunami of 2011 made them lose the lead.
In Europe we see how are you brands are little known. Compete against Audi BMW and Mercedes three very reputable brands. Lexus cars are as good or more of any of these three brands but the company does not have the same image and while everyone knows what represents a Mercedes many citizens not understood in cars not know where to place a Lexus. Maybe with Hyundai and Kia?
It is a sad fact but true and has even admitted Alain Uyttenhoven president of Lexus Europe. But that does not mean that since the Japanese are going to give up. Increasingly has a reputation and will continue working on better products to consolidate fourth place in Europe behind the German trio. Really from the current position of Toyota's premium brand to be slightly below the third there is much room for growth. Grab everything with a brand with only 25 years of experience would be complicated.
Also Lexus plays with his own strategy betting on hybrid mechanical while diesel engines are things of the past. It's a good philosophy but it certainly is not appropriate if you want to beat the Germans in volume but otherwise would talk about image. For the president of the company Lexus is already a mature brand which has come of age and is increasingly betting on passion and products that appeal to customers of the big three. The Lexus NX the latest model released is a clear example.
All graphics and other visual elements as well as any sign reproduced on the display products reproduced on the Website belong to their respective owners and users and is provided AS IS for your personal information only. Copyright © 2004–2017 BWnews.us.