Having tested the Stepway version as his brother Logan carsnight climbed to the second generation Renault Sandero. A product returned after an impasse in the domestic market and is now presented as the rational choice of the diamond for segment B.
Some time ago a sales manager told me that no rational purchases in the automotive world. Not one. According to him all sales are made by an emotional plea and can have a rational or not-charging from behind especially when evaluating prices and equipment.
However habemos others who believe in the existence of the consumer who buys a vehicle and thinking only need two things: convenience and price. In our market there are a few examples of models that do not exhibit a design worthy of being in the corridors of MoMA but anyway fulfill the task with which they were created make life easier for its users.
That potential consumer arrives at the dealership with two things in mind price and what is going to lead to change. One such product that fits perfect in this approach is the Renault Sandero. Since last year the supply of diamond in the segment B was divided into a range of three options all completely different from each other.
On the one hand there is the Clio Mine which represents the step input to the range for those who only seeks price the new Sandero which is now presented as a purely rational offer for those needing interior space and in the end higher is the Clio IV a model whose weapons of conquest are played its modern design and safety equipment fairly complete series.
While it is not a purely family product Renault is basing its advertising campaign Sandero with phrases like "ondero" and "familiero" but basically what they are seeking to exploit is the strongest of this model argument its spacious interior . And that rational customer will appreciate very much.
Beyond that the Sandero historically never been a successful product in the local market. More attractive design proposals made him plenty of shade such as the Palio Goal or March and Onix closer in time. But none reach to a level of interior space as the Renault. So I like to say it's a misunderstood product. Indeed until James May defends.
This hatchback has a conception inverted to many models ie created from the inside out. These designs are called "around the passenger" ie they think first in which it will operate and much later on who you are to look on the street. Thus arose names like Fox Agile Etios for example and obviously two members of the Renault family Logan / Sandero brothers.
With the popular concept of "look 'the bag' having the car I bought I put everything here" the Sandero should be a sales success from day one that was launched in Uruguay. 320 liters of capacity is a figure that even C segment products not overcome. Let alone to carry five adults inside their backpacks in the trunk.
And here is where I have to give budge the manager with which I tore this note. The first Sandero could not captivate anyone by design. It was crude simple and one might even say who spent Spartan. The restyling or "Phase II" sought a design something more refined and elegant but also getting a foothold in sales.
That's why the second generation product that has to renounce his rational roots a bit and appeal to a style appears although classic much more modern and attractive than their predecessors. And lines appear that can make a nod to more than one consumer Palio or Gol and is the "bait" for non-rational that customer start to look a little more attention until you enter within and discover what really has to offer Sandero acres of space.
In October 2014 it was relaunched coming from the sole of São José dos Pinhais Paraná Brazil with two trim levels Authentique Plus and Expression associated with the impeller 1.6 8 valve K7M 85 hp which it shares with the most accessible versions of his brother sedan the Logan.
Next week we will test the complete renovation in its variant Sandero 1.6 8v Expression a product that is slowly making its return to the word market albeit with a more attractive design but with the premise that gave rise to the model be a commitment to the rational.
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