The domain name is the address on your website that guides your customers to it. It is the first thing that your customers connect to when they access your website. Therefore, choosing the right domain name is extremely important.
Further, powering your domain name using an effective extension helps to create a more credible presence online. It is similar to adopting the .nz domain name extension for a New Zealand-based business.
In this blog, we will examine why businesses should invest in .in Domain names. Businesses who are looking for domain website providers for this option should keep reading.
What is .in Domain Name?
A .in domain is an extension and part of your domain that tells your audience that the website has Indian roots. The .in extension is official and is managed by the National Internet Exchange of India.
The extension .in was added in 1989, offering a unique identity for businesses that specifically target Indian audiences irrespective of industry. This domain is used in various industries, including education, personal websites and commercial websites.
In simple terms, a cheap .in domain goes well with a variety of business names and offers the flexibility to create memorable, reasonable domain names.
Why Invest in a .in Domain?
1. Focus and Target a Brand in India
A .in domain is extremely focused. It helps to target the Indian market exclusively. Unlike domain extensions like .com, which are generalised, a .in extension acknowledges that your company is Indian-based.
This further helps establish your brand within the vicinity. For instance, a travel company with the extension .in rather than .com establishes a stronger connection with the Indian audience. It also builds a better brand relevance in the Indian market.
2. Easy to Type, Recognise and Associate
Unlike other domain extensions, a .in domain targets better Indian origin, creating better recognition and association.
Further, these domain names are easy to type and remember, making them perfect alternatives to the target Indian audience instead of .com.
3. Helps with Local Search
Though domain names don’t directly improve SEO, they can bring clarity to search engines. For instance, if an Indian audience tries to find an Indian-based restaurant, the website with .in will have better visibility than other extensions.
Therefore, you can improve the relevancy of your business with Google, decreasing your competition.
4. Promotes Culture
Due to its nature, the .in domain names promote culture and heritage. Therefore, websites that are regional or travel-based and related to such businesses can benefit from it.
5. Helps with Global Credibility
Whether a business is actually Indian-based or not, other businesses can also use this extension. They can create a website with the .in extension targeting and capitalising on the Indian audience, enhancing reputation on a global scale. This way, you can have a foothold in India while ensuring international recognition.
6. Offers Brand Protection
Registering multiple domain names with several extensions and redirecting them to the main page is the best way to increase visibility. It offers more coverage, ensuring your business complete brand protection.
Conclusion
The value of the .in domain is more than its prices as it offers significant benefits. It offers brand protection and credibility, promotes culture and helps in establishing a brand in India. So, don’t check twice or focus on the .in domain price. Rather, understand its long-term benefits and utilise them effectively to boost your business in India.